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Overall employee rating

3.0
Based on 15 reviews
5
4
3
2
1
Detail Ratings
Work life balance
3.0
Career Growth
3.0
Work flexibility
3.0
Job Security
4.0
Pay and benefits
3.0
Leadership
3.0
Company Culture
3.0
Disclaimer: Reviews on Jobstore are independently submitted by users; we do not guarantee the accuracy or truth of any individual submission. Read more
Junior Brand Manager
2.9
5 April 2026
Career growth is slow here, honestly
Pros: I've gained solid experience in brand management, working on big campaigns. There's good exposure to the corporate environment and global teams. It's a decent place to learn the ropes in our London office.
Cons: It's tough to move up, especially for mid-level roles. Internal promotions are really slow, sometimes nonexistent. You often need to jump companies to see real career progression for brand management roles.
Advice to Management: Create clearer paths for internal career growth. Show employees how they can get to the next level within BAT, don't just rely on external hires.
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Marketing Analyst
3.0
2 April 2026
Decent pay, but limited growth without promotion
Pros: The base salary for a Marketing Analyst in the London office is pretty competitive, especially compared to other roles in the consumer goods industry. Health insurance and the pension plan are robust, which is a solid benefit for employees. As a big corporate, the overall stability is definitely a plus.
Cons: Pay raises aren't usually very significant unless you get a promotion. The bonus structure feels a bit underwhelming sometimes. There's not much flexibility for negotiation once your initial offer is made, so take what you can get.
Advice to Management: Consider more transparent and generous pay raise structures, especially for high-performing employees who aren't always looking to move into management. Review the bonus percentages to ensure they're competitive with the wider market.
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Associate Brand Manager
3.1
29 March 2026
Okay for Learning, Slow on Promotions
Pros: You learn a ton in the global consumer goods industry here. As an Associate Brand Manager in the London, UK office, you get exposure to big international campaigns. It's a solid place to build foundational marketing skills.
Cons: Career progression is super slow; it's tough to get promoted beyond a certain level. There's lots of internal competition and limited higher-up roles available. Many people leave for better opportunities elsewhere.
Advice to Management: Management needs to create clearer career paths and open up more opportunities for internal promotion. It's tough to keep good talent when they don't see a future here.
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Latest jobs from BAT

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Marketing Analyst
3.1
3 March 2026
Hybrid Work is Okay, Could Be Better
Pros: You get some flexibility with the hybrid work model, usually two days remote from home. It's nice for managing personal appointments without burning PTO. For big corporate roles like ours in the consumer goods industry, that's pretty standard.
Cons: The 'flexibility' can feel a bit rigid sometimes. Your team's WFH policy often dictates your actual remote days, not your personal preference. There's not much room to shift around if you need more remote days beyond the set schedule.
Advice to Management: Give teams more autonomy to decide on hybrid schedules. A truly flexible WFH policy would boost morale and help employees feel more trusted in their roles.
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Marketing Analyst
3.1
1 March 2026
BAT Has Decent Benefits, Slow Career Path
Pros: You get solid experience in the FMCG industry, which is good for your resume. The benefits package is actually quite decent, especially the pension. There's good stability in this corporate environment, even with a hybrid work setup.
Cons: Career growth for a marketing analyst feels really slow. There aren't many clear paths to move up unless you push hard, and even then, internal mobility can be tough. It sometimes feels like you're stuck in your current role.
Advice to Management: Create clearer progression frameworks for junior and mid-level roles. Encourage more internal movement between departments to foster career development.
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Marketing Specialist
3.0
13 February 2026
Solid Job Security in a Big Corporate
Pros: If you're looking for stability, this place has it. It's a big corporate player in the tobacco industry, so there's a certain level of job security, especially for established roles. As a Marketing Specialist, I felt pretty safe during my tenure in the London office.
Cons: That said, sometimes it feels like things move slowly, which can make you wonder about long-term innovation. Some newer initiatives and project-based roles might not have the same level of security, so be aware. It's not a place for quick promotions if you want fast career growth.
Advice to Management: Management should focus more on fostering innovation and creating clearer paths for career growth to retain talent. A little more transparency on future plans would help.
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Junior Marketing Analyst
2.9
30 January 2026
BAT Culture: Decent Team, Corporate Hurdles
Pros: My immediate team was really supportive, which made daily tasks much better. The hybrid model is a solid perk, letting me balance work and personal life pretty well. It's a big corporate environment, so job security felt decent.
Cons: The company culture is quite hierarchical and slow, which is frustrating for a fast-paced consumer goods industry. Innovation feels stifled, and getting approvals takes ages. It often feels like ideas from a Junior Marketing Analyst aren't easily heard.
Advice to Management: Try to empower employees at all levels more, especially within the London office. Speed up decision-making processes to match the pace of the consumer goods industry. Foster a culture where new ideas, even from junior roles, are genuinely considered.
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Marketing Analyst
3.3
31 December 2025
Work-life balance is okay, but team dependent
Pros: The hybrid work model is a huge plus, letting me balance office days with working from home. I appreciated the flexibility with start times at the London office, which really helps with personal stuff. For a large FMCG company, it's not the worst balance out there.
Cons: Some weeks, especially during big product launches in the global tobacco industry, you're expected to put in long hours. It can be tough to completely disconnect, even with the hybrid setup. Project deadlines often mean working late, which impacts personal time.
Advice to Management: Try to standardize expectations around working hours across different teams. Recognize that even with hybrid work, constant late nights aren't sustainable for employee wellbeing.
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Supply Chain Analyst
3.1
30 December 2025
Decent Hybrid Model, But Could Be Better
Pros: The hybrid arrangement really helps with the London commute a few days a week. For Supply Chain Analyst roles, having some WFH days is a solid perk. It's good flexibility for a large multinational company in the CPG sector.
Cons: The flexibility isn't fully flexible; it's a fixed hybrid model, usually 3 days in the office. This means less spontaneous remote work. Sometimes it feels like they track your office attendance pretty closely, which can be annoying.
Advice to Management: Trust teams more with their WFH schedule. Less rigidity in the hybrid model would really boost morale across the company.
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Marketing Manager
2.9
29 December 2025
Leadership has its moments, good and bad
Pros: You'll find some really strong leaders within specific brand teams, especially if you're involved in core consumer goods. They genuinely push for your development, which is great. As a large corporate, the resources are there.
Cons: The overall vision from top leadership can feel pretty inconsistent. It often feels like priorities shift constantly, making it tough to execute long-term strategies as a Marketing Manager. Decision-making is just super slow here.
Advice to Management: Try to set a clearer, more stable long-term strategy across the business. Empower middle management to make quicker decisions without so much red tape.
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