Be part of the largest content, community, and commerce platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families.
Our flagship brand, theAsianparent, provides parents with relevant content via its website and app; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panellists; and access to curated mama and baby products and services. theAsianparent app has a 4.9-star rating and over 12 million downloads to date.
We also own and operate Mama’s Choice, a multiaward-winning mama and child brand of safe, natural, and Halal products that are dermatologist tested and FDA approved - giving mamas #OneLessWorry in their parenting journey.
In 2022, we acquired Vietnam's largest communities for women and parents, Webtretho and Bé Yêu.
In 2024, we acquired Motherswork, a premier omni-channel retailer specialising in premium mother, baby, and kids' products. Since launching in 1998, Motherswork has two stores in Singapore and 10 in China, and offers over 300 esteemed brands, with the exclusive distribution of 20 brands including Avent, Joolz and Stokke.
Our investors include Central Retail Corp., East Ventures, Fosun Int'l, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.
At The Parentinc, we offer the opportunity to make a meaningful contribution to improving the quality of families’ lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real world solutions, make your mark, and most of all, impact millions of families.
Together let's strive #towards100millionhealthypregnanciesandfamilies
Contact us at info@theparentinc.com
Rating Reviews
Rating is calculated based on
3
reviews and is evolving.
Pros: I've really appreciated the hybrid work options. It's nice to have 2-3 days remote, which is a big plus as a Content Specialist. That flexibility helps a lot with personal appointments. For the digital media industry, it's pretty solid.
Cons: While there's WFH, some teams still push for more onsite time than others. It can be tough if you're looking for a fully remote setup. The office in Singapore is fine, but the varied expectations can be confusing.
Advice to Management: Consider standardizing the hybrid policy across all departments. This would create clearer expectations and improve work-life balance for everyone.
Show more
Pros: The mission is genuinely good, supporting parents is cool. The team in the Singapore office is really collaborative and supportive, especially for new Content Creator roles. Decent benefits for a growing startup too.
Cons: Career growth is pretty stagnant after a certain point. There isn't a clear path for promotion or skill development, especially for those of us in the parenting content industry. You kinda hit a ceiling fast.
Advice to Management: Invest more in structured career development programs for individual contributors, especially in the editorial and content teams. Create clearer promotion pathways.
Show more
Pros: For a digital media company, there's decent project stability when you're on a key initiative. As a Content Marketing Specialist, I felt secure during major campaign cycles, especially those focused on parenting tech products in the APAC market.
Cons: However, job security here isn't always clear-cut, especially with the startup feel. There are periods between big projects where you wonder about the next move for digital content roles, and I've seen some team restructuring.
Advice to Management: Try to provide more clarity on long-term team plans for digital content roles, even when projects wrap up. Transparency about company direction helps manage expectations for employees in the Singapore office.
Show more
What is The Parentinc's policy on remote work for their editorial or marketing roles in New York City?
The Parentinc offers a hybrid work model, allowing flexibility for employees in roles like editorial and marketing. While some days are in-office, many team members can work remotely a few days a week. This setup is common for media companies in the NYC area aiming to balance collaboration with personal flexibility.
What is the day-to-day working culture like at The Parentinc for a remote employee in their editorial department?
The Parentinc fosters a collaborative and independent working culture, suitable for remote editorial roles. Employees are expected to manage their time effectively, with regular check-ins and team meetings contributing to a structured yet flexible environment.
