Company Summary

Company Overviews

Our mission is to build the best sales tools for the fastest-growing B2B companies in the world.

We help sales teams know who to call, why, and when. Our platform combines everything you need to drive growth — CRM, marketing, billing, BI — with AI that actually knows your market. Built on financial data from 80 million European companies.

Less guessing. More closing.

Trusted by companies like Bonnier, Fortnox, Blocket, and hundreds of ambitious businesses across Europe.

Rating Reviews

Rating is calculated based on 3 reviews and is evolving.

Featured Reviews

Sales Development Representative
3.9
28 August 2026
Good work-life balance and flexibility in SaaS
Pros: I really appreciated the emphasis on work flexibility at Upsales. Being able to work remotely or hybrid really helped me manage my personal commitments without sacrificing my performance in the SDR role. The team is generally collaborative and supportive, which makes coming to work, whether virtual or in-office, a pleasant experience. There's a genuine effort to maintain a positive company culture.
Cons: While flexibility is great, sometimes growth opportunities feel a bit opaque. It's not always clear what the path is for advancing your career within the company, especially for someone in a junior role. The pay and benefits are decent but don't always feel top-tier for the industry, which is a common theme in tech sales roles today.
Advice to Management: Clarify career progression paths more explicitly and consider benchmarking compensation more aggressively against industry leaders in the SaaS sales space.
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Customer Success Manager
3.7
28 September 2026
Good SaaS environment with room for clearer career paths.
Pros: Upsales offers a genuinely collaborative atmosphere and the team is very supportive. I appreciated the focus on work-life balance, which is common in Swedish tech companies. The product itself is robust, and working with clients to solve their problems using the platform was rewarding. There's a real sense of camaraderie.
Cons: While there are growth opportunities, the career progression framework isn't always well-defined. Sometimes, it feels like you have to proactively seek out development or new responsibilities, and it's not always clear where the next step lies. The compensation could also be more competitive compared to some other major tech hubs.
Advice to Management: Consider formalizing career development paths and ensure leadership communication is consistent across all teams to foster clarity and drive.
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Software Engineer
3.6
12 September 2026
Solid SaaS company with room for process improvement
Pros: I really appreciate the flexibility Upsales offers with its hybrid work setup. It allows for a good work-life balance. The team environment is generally friendly and supportive, and I feel like I'm working on interesting challenges within the B2B SaaS space. The Stockholm office location is also convenient.
Cons: While career growth is possible, sometimes the internal processes for promotion or skill development could be more structured. Also, the pay and benefits package, while adequate, doesn't always feel as competitive as some other tech companies in the region. Some project timelines can be a bit ambitious.
Advice to Management: Consider standardizing career progression paths and reviewing compensation benchmarks more frequently to stay competitive within the tech industry.
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