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Mastering Facebook & TikTok Marketing

20 Aug 2026 · 9:00am - 5:00pm

Zoom

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1 Day online training

Learn at your own pace

Overview
Skills
Modules

Skills you'll gain

Lead Generations Marketing View all skills

This 1-day hands-on training is designed to help marketer master the foundations of Facebook & TikTok marketing from understanding how both platform works, to crafting engaging content, running ads that generate quality leads and analysing campaign performance. This session equips you with practical tools and strategies to attract potential buyers on Facebook & TikTok.

Why Facebook is still strong for lead generation
How to use TikTok for brand visibility
Organic vs paid strategies
Building trust through your personal brand

Module 2: Know Your Ideal Client

Identify your ideal customer persona
Map the client journey from interest to purchase
Common questions and pain points

Build a clear and relatable brand voice

Module 3: Content That Sells Without Being Salesy

Content ideas for marketers
Simple caption frameworks
Photo and video best practices
Posting frequency and algorithm basics
Planning content using Meta Business Suite and TikTok Creator Studio

Module 4: Facebook and TikTok Policies & Rules

What Facebook and TikTok flags as restricted content
Topics that trigger auto-removal or shadowban
Common mistakes that cause live bans
What you can safely say during a live session
Examples of compliant phrases & high-risk phrases
Behaviour that violates platform guidelines during live
Tips to avoid sudden mute, cut off or suspension

Module 5: Setting Ads, Tracking Results & Optimising Campaigns

Step-by-step campaign set up
Reading ads reports, which metrics is important
Common reasons why ads fail and how to fix them
A/B testing your ads (images/videos, targeting, copy)
What to do after you get the lead (follow-up tips)