Jobstore Malaysia » Training Programmes

Smarter AI-Driven Marketing Strategies for SMEs

23–24 Jul 2026 · 9:00am - 5:00pm

Armada Hotel, Petaling jaya

HRD Corp Claimable

Earn a career credential that demonstrates your expertise

2 Days physical training

Learn at your own pace

Overview
Skills
Modules

Skills you'll gain

Marketing View all skills

This 2-day practical training introduces participants to AI-powered marketing strategies that help businesses improve content creation, ads performance, customer engagement and decision-making. Participants will learn how to use accessible AI tools to plan, create and optimise marketing campaigns suitable for the Malaysian market.

Objectives:

Understand how AI supports modern marketing.
Apply AI tools for content creation, research and optimisation.
Improve social media strategies using AI insights.
Build simple AI-assisted campaigns for Facebook, Instagram, TikTok and Google.
Use AI to analyse data and plan better marketing decisions.

What AI means in today’s marketing environment
How Malaysian businesses use AI to save time and cost
Key areas where AI helps: content, ads, research, customer service
Overview of popular tools: ChatGPT, Canva AI, Meta’s Advantage+ tools, TikTok Creative Assistant, Google AI tools

Module 2: AI for Content Creation

How to create faster social media content with AI
Using AI to generate captions, ideas and visuals
Hands-on with tools: AI prompts, Canva Magic Studio, CapCut AI
Creating consistent tone and branding using AI templates
Turning long content into short posts for Facebook, Instagram, LinkedIn and TikTok

Module 3: AI for Paid Ads and Targeting

How AI improves Facebook and Google ads performance
Understanding Meta’s Advantage+ features for local SMEs
Creating better ads copy and visuals using AI
How AI helps with keyword research, audience insights and A/B ideas
Simple frameworks to build an AI-assisted campaign plan

Module 4: AI for Data, Insights and Decision-Making

Using AI to interpret marketing data
Turning analytics into simple actions using AI chat tools
Analysing customer behaviour and trends
Competitor research using AI
Building a weekly or monthly AI-powered reporting workflow

Module 5: Building Marketing Plan

How to integrate AI into daily marketing tasks
Creating your own AI workflow for content, ads and analytics
Setting goals and selecting the right tools for your business
Templates for planning: content, campaigns and reporting