Jobstore Malaysia » Training Programmes

Social Media Marketing Made Easy

18–19 Jun 2026 · 9:00am - 5:00pm

Armada Hotel, Petaling jaya

HRD Corp Claimable

Earn a career credential that demonstrates your expertise

2 Days physical training

Learn at your own pace

Overview
Skills
Modules

Skills you'll gain

Social Media Management View all skills

These 2-days training programme is designed to help SMEs build a strong and consistent online presence using social media. Participants will learn how to use Facebook, Instagram, TikTok and YouTube strategically to promote their products or services. The focus is on practical usage, local market behaviour and realistic execution for small teams.

Objectives:

Understand the role of Facebook, Instagram, TikTok and YouTube in supporting business goals
Identify the right target audience based on local customer behaviour in Malaysia
Create relevant content that balances education, engagement and promotion
Use Facebook and Instagram confidently for daily business communication
Produce simple and effective video content for TikTok and YouTube
Plan social media content consistently using a practical content calendar
Track basic performance metrics and improve content over time

Overview of social media usage trends in Malaysia
Differences between Facebook, Instagram, TikTok and YouTube for businesses
How SMEs can use social media to support sales, branding and customer trust
Understanding organic content and paid content at a basic level
Common mistakes made by local SMEs on social media

Module 2: Understanding Your Target Audience

Why knowing your audience matters in social media marketing
Identifying your ideal customer based on your product or service
Understanding customer problems, needs and buying behaviour
How Malaysian culture, language and values affect content response
Matching content messages to different audience segments

Module 3: Content Fundamentals for Business

Understanding different types of social media content
Educational content, promotional content and engagement content
How to communicate value without hard selling
Basic content storytelling for SMEs
Examples of effective content from Malaysian brands

Module 4: Facebook and Instagram Marketing

The role of Facebook and Instagram in marketing strategy
Differences between Facebook Page and Instagram Profile usage
Understanding feed posts, stories and reels
Creating simple captions that are clear and relevant
Posting frequency and timing for target audiences

Module 5: TikTok Marketing for SMEs

Understanding how TikTok helps businesses reach new audiences
Types of TikTok content suitable for SMEs
Creating short videos with clear messages
Using trends in a practical and brand safe way
Common challenges SMEs face on TikTok and how to handle them

Module 6: YouTube Marketing for Business

The role of YouTube in building trust and credibility
Differences between short videos and long videos
Structuring simple business videos that are easy to follow
Content ideas for product based and service-based businesses
Using YouTube content across other social media platforms

Module 7: Content Planning and Execution

Why consistency matters more than posting every day
Planning content based on business goals
Creating a simple monthly content plan
Managing content creation with a small team
Repurposing one content idea into multiple formats

Module 8: Measuring Performance and Improving Content

Understanding basic social media metrics
Identifying which content performs well and why
Using insights from Facebook, Instagram, TikTok, and YouTube
Making simple improvements based on data
Setting realistic next steps after the training