Executive -Social Media

Additional Information

Job Number26085055

Job CategorySales & Marketing

Location320 Orchard Road, Singapore, Singapore, Singapore, 238865 VIEW ON MAP

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

Position Summary

JOB SUMMARY

To undertake the primary responsibility of digital marketing efforts to support revenue generation, brand engagement, online strategies and ensure the upkeep of the hotel’s brand and image.

Job Duties And Responsibilities

Website Management

• Position the hotel’s website as the priority channel of online distribution and optimise the hotel’s overall digital presence.
• Responsible for updating content and managing inventory of the dining websites for Java+, Wan Hao Chinese Restaurant and Crossroads as well as retail events such as Mooncakes, Festive and Chinese New Year.
• Ensure accuracy of the content and presentation on the websites, third party portals, directories and websites where the hotel is listed and/or distributes inventory.
• Work closely with Marriott Digital Services (MDS) to deploy website enhancements and functionality upgrades.
  
  

Search Engine Marketing / Optimisation (SEM / SEO)

• Responsible for driving room revenue using Paid Search Optimisation and running online campaigns via third party vendors including PLUS, ADARA, Google Adwords, Expedia Travelads and Booking Network Sponsored Ads.
• Implementing SEO best practices to improve website ranking and drive organic traffic.
• Monitoring and analyse the performance of digital marketing campaigns using tools like Google Analytics, PLUS Platform and prepare reports to measure effectiveness and ROI.
• Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
• Update and optimize meta descriptions and tags.
  
  

Digital Marketing

• Develop and implement e-marketing initiatives to increase revenue and conversion.
• Establish and implement the hotel’s annual advertising plan for all digital channels
• Assist on matters related to creative and media planning for display campaigns.
• Ensure brand and marketing messages on online channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
• Review and monitor hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and “web appeal”.
  
  

Email Marketing

• Prepare and send email newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter regularly.
• Ensure emails are in line with the strategy and corporate guidelines.
• Analyse email productivity and profile segmentation.
• Undertake database acquisition to build the email database.
  
  

Social Media

• Manage day-to-day activities of social media channels such as Facebook, Instagram and LinkedIn.
• Generate video / image content with exceptional writing skills for online website, e-newsletter and social media.
• Assist with content seeding efforts, development and pull-through of social media brand strategy and overarching reports.
• Provide weekly analysis of data from listening and CMS tools and generate reports for online, social media activities and competitors across multiple digital channels, and providing insights of hotel’s digital performance and data.
  
  

Marketing Communications

• Manage marketing and related communication needs of the hotel ranging from preparing marketing brochures & collaterals to creating online content while complying with brand requirements, to deliver brand reputation growth and drive the business objectives.
• Identify media opportunities, develop and manage media relationships, identify and drive creative news-making opportunities including blogger and influencer management.
• Monitor coverage of the company and key industry developments across print, online, broadcast and social media platforms, as well as track the performance of media communications efforts.
  
  

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.