Strategy & Campaign Development: Create affiliate marketing strategies aligned with brands goals. Collaborate with teams to ensure integration with broader marketing initiatives.
Affiliate Identification: Research and recruit relevant key opinion consumers (KOCs) on TikTok and Instagram. Evaluate their suitability based on audience demographics and engagement.
Campaign Management: Oversee campaign execution, ensuring brand guidelines and deadlines are met. Work with influencers to co-create content and track deliverables.
Performance Tracking: Monitor and analyze campaign performance using KPIs (e.g., reach, engagement). Provide insights and optimize future campaigns based on data.
Budget Management: Manage affiliate marketing budget, ensuring ROI for campaigns