The Event Executive is responsible for supporting the design and delivery of the product / Event experience for our customers. Through a strong understanding of Market trends and customer needs he / she will aid the development of the long-term Event design, through both collating customer feedback and identifying new and innovative opportunities to improve the Event. He / she will support the financial, operational and customer performance of each product. Working alongside Sales, Marketing and Operations, the Event Executive will help ensure all elements are aligned to create a successful Event. He / she will be required to support in initial allocation of the Event floorplan with the Event Lead, to ensure strategic positioning for our customers.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Support the development of a Event’s strategy and direction, through idea generation to enrich the value proposition Informa Markets provides
- Support the design of the Event experience, ensuring a high quality level of delivery in support of the Event’s strategy and customer needs
- Develop deep industry knowledge through internal and external relationships
- Develop and improve the customer experience at each Event, ensuring feedback is collated, highlighted and incorporated
- Build Event loyalty with customers in understanding both specific and wider market needs, feeding trends / issues back into the Event Manager as input to Event strategy
- Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success
- Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
- At the Event, I will support the on-site delivery and setup, supporting logistics for exhibitors and team members
- Support the Event Lead in overseeing the Event floorplan, managed by the Sales Operations team, escalating any strategic decisions where required
- Support the financial planning for the Event, working closely with the Event Lead and Department Managers
- Perform additional responsibilities as assigned
ILLUSTRATIVE ROLE METRICS:
- Brand growth
- Gross revenue by Event
- Square ft. by customer
- Number of Customers (including number of converted referrals)
- Number of visitors
- Budget accuracy
- Shared metric with Sales and Marketing leadership
- Customer Satisfaction
- Loyalty
- NPS
- New product launch success rate
