The ideal candidate will have proven experience in managing online marketplaces, executing AI-powered marketing strategies, and enhancing customer journeys through CRM and marketing automation. You will be responsible for driving digital growth through B2B and B2C initiatives, managing end-to-end e-commerce operations, and optimizing performance across multiple platforms.
Key Responsibilities:
E-Commerce Operations
- Plan and execute effective marketplace strategies across Shopee, Lazada, TikTok Shop, and other platforms.
- Manage and optimize product listings, pricing, and promotional activities to increase visibility, conversions, and sales.
- Coordinate inventory management, order processing, and logistics to ensure seamless operations and cost efficiency.
- Monitor store health and resolve listing issues including suspensions, blocked products, and catalog errors.
Performance Marketing & Automation
- Plan and execute digital marketing campaigns with a focus on SEO, SEM, and keyword advertising to boost product ranking and sales.
- Analyze campaign performance (ROAS, CTR, CPC) and fine-tune marketing strategies accordingly.
- Leverage AI-driven tools (e.g., chatbots, WhatsApp automation) to enhance customer engagement and lifetime value.
CRM & Lifecycle Marketing
- Develop and manage CRM strategies using tools like FunnelKit, WordPress, and WhatsApp automation.
- Design and implement end-to-end lifecycle marketing journeys for customer retention and upselling.
- Monitor user behavior and segment audiences for personalized experiences and remarketing campaigns.
Content & Branding
- Create compelling, visually engaging content including mockups, copywriting, and video promotions.
- Plan and execute campaign strategies around major sales events (11.11, 12.12, festive periods).
- Ensure consistency in branding and tone across all customer touchpoints.
Requirements:
- Minimum 3–5 years of experience in digital marketing, e-commerce, or online retail.
- Hands-on experience with Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
- Familiar with SEO/SEM, Google Ads, keyword research tools, and marketplace analytics dashboards.
- Experience with CRM tools, WhatsApp automation, WordPress, or equivalent marketing automation platforms.
- Proficient in English and Bahasa Malaysia, candidates who are able to communicate in Mandarin will be an added advantage.
- Strong data analysis skills with a problem-solving mindset.
- Ability to work independently and collaboratively in a fast-paced environment, including remote team coordination.
Preferred Qualifications:
- Experience in cross-border e-commerce and supplier coordination (e.g., Amazon, Taobao, 1688).
- Knowledge of AI marketing tools or chatbot integrations.
- Background in B2B and B2C marketing strategies.
