Prudential BSN Takaful Berhad (PruBSN) is a Malaysian takaful company. It was founded in 2006 and is a joint venture between Bank Simpanan Nasional and Prudential plc, who have 51 and 49 percent stakes respectively.[2][3]The company is a provider of both family and general takaful. With a market share of 39% in the first quarter of 2015, PruBSN is one of the leading family takaful operators in Malaysia.[4] It was the market leader from 2011 to 2014 according to Insurance Services Malaysia.[5] In 2015, it won various awards including 'Best Takaful Institution' by The Asset.[5] PruBSN has an agency force of 12,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Kuwait Finance House Malaysia to distribute their products.[6] In 2013, it began advancing the use of mobile point-of-sales to sell products instantly through debit or credit cards.[7][8] As of April 2015, more than 50 percent of sales were conducted on the mobile platform.[8]