YOUR MISSION _________
RETAIL SALES DEVELOPMENT:
- Take ownership of sell-in executive for the brands.
- Monitor sales on daily basis and follow up with retail staff to ensure consistency of customer service delivery and to achieve monthly sales targets.
- Plan and execute trade activations to support new launches and brand’s key bets such as animations, beauty workshops and events for both Sephora.
- Work closely with marketing team for new launch product forecasting to ensure sufficient stocks to achieve sell-in and sell-out targets
- Provide weekly and monthly sales results analysis for both sell-in and sell-out and develop strategies and action plans to improve performance and close the sales gap between actual vs budget.
- Discuss with Assistance Retail & Education Manager to identify, negotiate and secure external promo sites in Sephora to achieve brand/launch objectives.
RETAIL COORDINATION & OPERATIONS:
- Monitor stocks inventory weekly to ensure all top best-selling SKUs have sufficient stocks in all stores. Work closely with brand coordinator and Sephora teams for new launch first sell-in and monthly stocks replenishment in a timely manner.
- Develop, coordinate, and plan trade activities and trade mechanics across Sephora top doors and aim at achieving launch objectives and to boost sales during slow period.
- Coordinate sales events: Sephora launch pads, makeup workshops, corporate workshops
- Work with brand coordinator to manage and monitor POSM costs such as testers, counter maintenance spent, and provide updates to Assistant Marketing Manager regularly.
- Provide qualitative feedback for new launches to identify market’s needs and opportunities.
- Keep abreast and compile competitors’ activities and consumer trends in the market.
- Participate in every stock count event in the Boutique.
- Work with Assistant Retail & Education manager in hiring manpower to support event.
EDUCATION:
- To develop training action plans, ensuring service excellence of frontline staff, in line with business objectives.
- Adapt both face-to-face and digital training content from HQ training materials for local usages.
- Provide coaching and guidance to trainers to enhance training quality and sales techniques.
- Develop MU Experts makeup skills, digital content creation skills and product knowledge.
- Work with Assistant Retail & Education Manager to monitor and follow up with annual MU Expert assessment with relevant action plan.
- Compile, analysis and report key performance indicators on ongoing training activities.
BRAND IMAGE/VM EXECUTION:
- Ensure stores’ VM (new launch POSM), updates of grids, testers display are according to Regional VM guidelines
- Coach & delegate to appointed MU experts the delivery of VM excellence
- Able to feedback and propose recommendations to Marketing and VM team based on market changes, business opportunities
- Be on-site to help & support MU Experts during new store/launch set up.
