ROLE SUMMARY:
We are looking for a strategic and execution-focused Digital Product Marketing Manager to drive product positioning, go-to-market success, and customer/user adoption across our digital products. This role sits at the intersection of product, marketing, and commercial teams, ensuring that our products are well designed, effectively launched, continuously optimized based on market and customer insights.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Product Positioning & Messaging
- Define clear, compelling product value propositions
- Translate complex product features into customer-centric messaging
- Ensure consistency across all marketing and communication channels
Go-To-Market Strategy & Execution
- Lead end-to-end go-to-market (GTM) planning and execution with full ownership
- Partner with product managers to align on launch priorities and timelines
- Develop launch plans including campaigns, content, and enablement materials
- Track and optimize launch performance
Customer & Market Insights
- Conduct market research including but not limited to customer survey, customer group discussions, user testing, competitor analysis, industry best practices gathering
- Identify customer pain points and translate them into actionable insights
- Continuously refine messaging and strategy based on data & research
Cross-Functional Leadership
- Act as the bridge between Product, Sales, Marketing teams, and Operation.
- Drive alignment on priorities, messaging, and campaign execution
Performance & Analytics
- Define and track key product marketing metrics (e.g., adoption, engagement, conversion)
- Analyze campaign and product performance to drive optimization
- Use data to inform decision-making and prioritization
Sales & Internal Enablement
- Equip internal teams with the right tools, messaging, and training
- Develop marketing materials, playbooks, and product narratives
- Ensure internal teams are confident in using or promoting the product
