- Own and execute organic social media strategies focused on B2B lead generation.
- Generate at least 500 qualified leads monthly through platforms such as LinkedIn, TikTok, and other relevant channels.
- Identify, attract, and engage decision-makers (e.g., HR, hiring managers, business owners)
- Qualify incoming leads based on predefined criteria before assigning to the sales team.
- Work closely with sales to ensure lead quality, conversion alignment, and feedback loop.
- Create and publish HR-focused content (e.g., hiring insights, workforce trends, employer branding topics) in clear, professional English.
- Maintain a consistent content calendar and posting discipline.
- Track and report performance metrics (lead volume, conversion rates, engagement).
- Continuously test and optimize content formats, messaging angles, and channels.
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