Lead Generation: Design and implement the lead generation system across the region, ensuring AMs can prioritize vendors with the highest growth potential, streamlining the sales process for optimal efficiency
Targeted Vendor Strategy: Develop a detailed, granular approach to vendor prioritization and ROI, allowing AMs to focus efforts precisely at the vendor/areas level to maximize strategic impact
Cross-functional Collaboration: Partner with the Regional Commercial, Product, and Analytics teams to align lead generation initiatives with broader strategic objectives, ensuring the lead system reflects complex market dynamics. Collaborate across departments to ensure projects are well-scoped, delivered on time, and embedded into business routines
Market-specific Customization: Collaborate closely with individual country teams, adapting the model to accommodate unique market strategies, and continuously incorporate feedback to refine and optimize the approach
Subscription Growth: Lead the growth of customer subscription benefits by maximizing commercial levers with vendors, and close collaboration with the marketing team
Communication and change management: Build and deliver clear, data-guided presentations that drive alignment and decision-making at all levels of the organization. Translate complex analysis into compelling narratives for both operational teams and senior leadership