Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.
As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.
The Marketing Automation Specialist I helps enable the operation of our automated marketing platform (Salesforce Pardot), including building and supporting standard programs such as email communications, lead capture, lead nurturing, and integration with CRM, troubleshooting, dashboards and reporting. The Specialist will work with Marketing Managers, Operations and the MarTech Team to implement marketing automation best practices, execute marketing campaigns and reporting. The Specialist will also support the onboarding and training of associates onto the platform as needed.
JOB RESPONSIBILITIES:
1. Work with Marketing Team and business stakeholders to plan, build and execute email communications, marketing automation campaigns, and nurture programs in a flexible and timely manner that meets business objectives.
2. Create, monitor, analyze and report on critical metrics, including email marketing results and engagement, through the customer journey.
3. Analyze campaign performance and give recommendations on continuous improvement.
4. Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring and nurturing and data hygiene.
5. Document processes, including workflow and QA testing, to improve efficiency and reduce risk of human error.
6. Support the implementation and evaluation of test strategies, including AB multi-variant testing, to drive qualified traffic and revenue-building activities, ensuring maximum profitability.
7. Understand and maintain responsive email and landing page templates that meet standards and are cross-browser compatible.
8. Build and send emails including layout, design, content, messaging, review and segmentation, and list management.
9. Work with corporate email team to understand and implement best practices for deliverability, sender reputation, as well as CANSPAM and other regulatory procedures.
10. Work with creative and digital teams to update and/or develop templates and workflows as needed.
11. Work with management to define KPIs, create reporting and analyze campaign performance.
12. Provide training and documentation for new and existing users.
EDUCATION:
Bachelor’s Degree or equivalent (Marketing, Business or Advertising preferred).
EXPERIENCE:
1. 1-3 years marketing experience, specifically working with a marketing automation or email delivery platform.
2. Marketing automation or email delivery experience (Pardot and Salesforce experience preferred).
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
1. Intermediate knowledge of HTML and CSS.
2. Intermediate knowledge of Salesforce reporting.
3. High level of verbal and written communication skills.
4. Strong organization and analytical skills.
5. Attention to detail.
6. Quick to learn and strong problem-solving skills.
7. Welcomes constructive feedback.
8. Excellent customer service skills.
9. Ability to work independently or in a group.
Salary Range: $55,000 - $70,000
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.
Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net.
Nelnet is a Drug Free and Tobacco Free Workplace.